Segments Library - Metrics
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Each segment displays the traffic percentage as well as the transaction rate. This provides information on the segment usage in relation to the campaign as a whole. This metrics calculation is based on the last 30 days.
The percentage of total traffic is the traffic percentage which your segment represents compared to the total visitor traffic on your website within the last month. In other words, the number of visitors from the segment divided by the total number of visitors within the last month.
If the transaction tag has been placed on the website, this coincides with the segment’s transaction rate. In other words, the percentage of visitors who made a purchase out of all the visitors belonging to this segment. For more on this, refer to . If several transaction tags have been placed, this coincides with the overall transaction rate.
⭐ Good to know
If you have created a segment whose action is over 30 days old (this is the case for segmentation criteria with an open number of days, such as Last Purchase, Purchase frequency, Days since first session, or Days since last session), the transaction rate and the traffic percentage will be a sample, calculated based on the current month, not on the entire duration.
🚩 Heads up
Only the following segment criteria are eligible to the metrics calculation and display:
Device
Geolocation
New/Returning Visitors
Engagement Level
Content Interest
Last Purchase
Purchase Frequency
Action/Custom Tracking
Campaign Exposure
Visitor Attributes
Session number
Day since first session
Day since last session
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