Managing campaigns in FE&R

When working with the AB Tasty FE&R (Feature Experimentation & Rollouts) platform, one of the most important sections you’ll use regularly is the Campaigns Dashboard. This dashboard is where you create, monitor, and manage all your campaigns, whether they’re A/B tests, feature toggles, or personalizations.

Let’s walk through how to navigate and manage your campaigns.

Getting to know the dashboard

The Campaigns Dashboard provides a clear, tabular view of all your current and past campaigns.

Each row in the table represents a single campaign, and you’ll find several useful columns that give you at-a-glance information:

• Name: This is the title of your campaign. It should be descriptive enough to quickly understand what the campaign is about.

• Type: This tells you whether the campaign is an A/B Test, a Personalization, or a Feature Toggle.

• ID: Each campaign has a unique identifier, which can be useful when debugging or working with support.

• Status: Indicates the campaign’s current lifecycle stage—whether it’s still a draft, live, paused, ended, or under analysis.

• Environment: Shows where the campaign is deployed—usually either prod (production) or preprod (pre-production).

• Reporting: A quick access link to the campaign’s performance data.

• Folder Name: Helps you organize your campaigns by category (for example, “Documentation,” “Marketing,” or “Application”).

• Launch Date and Pause Date: These columns show when the campaign was started and whether it has been paused.

On the far right, you'll see a menu of actions you can take on each campaign, such as editing, duplicating, changing its folder, or deleting it.

Filtering, grouping, and searching

At the top of the dashboard, AB Tasty gives you several tools to quickly locate specific campaigns:

• You can filter campaigns using different criteria (like status or type).

• The Group by Folder option allows you to view campaigns grouped under shared folder names.

• Tabs for All, prod, and preprod help narrow down your view by environment.

• There’s also a search bar on the right side where you can type in keywords or IDs to quickly locate a campaign.

How to edit a campaign

If you need to modify an existing campaign, such as adjusting a flag rule or changing targeting criteria, here’s how:

1. Find the campaign in the list.

2. Click on the pencil icon on the far right of the row.

This will open the campaign editor where you can make your changes. Once you're done editing, be sure to save and re-launch the campaign if needed.

Creating a new campaign

To create a brand new campaign:

1. Click the Create campaign button in the top right corner.

2. You’ll be prompted to choose the type of campaign you want to create:

   • A/B Test

   • Feature Toggle

   • Personalization

3. After selecting the type, fill in the campaign name, define your audience or context keys, set up your variants, and choose the environment.

4. Save your configuration. When you're ready, you can launch it right away or leave it in draft mode.

Organizing campaigns into folders

Keeping your campaigns organized is crucial, especially if you're managing many at once. To move a campaign into a different folder:

1. Click the three-dot menu to the right of the campaign.

2. Select Change folder.

3. You can either choose an existing folder or create a new one.

4. The folder name will now be updated in the dashboard, helping your team know where each campaign belongs.

Duplicating a campaign

Duplicating is useful when you want to reuse a similar setup without building from scratch:

1. Click the three-dot menu next to the campaign you want to copy.

2. Choose Duplicate.

3. A new campaign will be created in DRAFT mode with all settings copied from the original.

This is especially handy when you want to A/B test similar features for different audiences.

Deleting a campaign

Sometimes, you’ll need to clean up your list and remove campaigns that are no longer relevant. To delete:

1. Click the three-dot menu.

2. Select Delete.

You can only delete campaigns that have not been launched or that are already ended.

Deletion is permanent and cannot be undone.

Viewing campaign reporting

Each campaign includes a Reporting button. Clicking on this opens a detailed view of the campaign’s analytics:

• You’ll be able to track metrics such as flag activations, user targeting, and outcome performance.

• This is where you validate whether your tests or feature rollouts are achieving their goals.

Use this data to iterate on your campaign strategy and make informed product decisions.