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Clearbit integration

Custom connection between Clearbit & AB Tasty

You can achieve advanced audience targeting and personalization by using Clearbit Reveal and pushing enriched firmographic data into your website’s JavaScript data layer, or by leveraging Segment.

With this approach, you can:

  • Personalize content and experiments based on firmographic traits, such as industry or company size.

  • Build advanced segments, for example, targeting B2B SaaS companies with more than 500 employees.

  • Exclude competitors or specific verticals from certain experiences.

Integration Methods

Use Clearbit Reveal to identify a visitor’s company based on IP address. Push the returned data into the browser’s window.dataLayer. Configure AB Tasty to read from these variables for custom targeting.

  1. Install Clearbit Reveal on Your Website Add the following snippet as early as possible in your HTML <head>: 

<script src="https://reveal.clearbit.com/v1/clearbit.min.js"></script>
   <script>
     clearbit.reveal({ key: 'YOUR_PUBLIC_CLEARBIT_KEY' }).then(function(result) {
       if (result && result.company) {
         window.dataLayer = window.dataLayer || [];
         window.dataLayer.push({
           event: 'clearbit_reveal',
           company: {
             name: result.company.name,
             industry: result.company.industry,
             subIndustry: result.company.category?.subIndustry,
             employees: result.company.metrics?.employees,
             domain: result.company.domain,
             tags: result.company.tags
           }
         });
       }
     });
   </script>

Use only the public key with Clearbit Reveal.

  1. Configure AB Tasty to Read the Data

    1. Go to your campaign Targeting Settings.

    2. Add a custom targeting condition based on the data layer variable, for example:

      • Variable: company.industry

        • Condition: equals

        • Value: Software

Example manual Push: 

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
 event: 'clearbit_reveal',
 company: {
 name: 'Acme Corp',
 industry: 'Software',
 subIndustry: 'SaaS',
 employees: 500
 }
});

This method is flexible and supports any Clearbit data point.

  • You control which fields are exposed and when.

  • Clearbit should be fired early to make data available before AB Tasty loads.

  • Test your setup using dev tools to confirm data is available.

Use cases

  • Personalized homepage: Customize copy based on company.industry == 'Healthcare'.

  • ABM targeting: Only show the pricing page or demo banner to employees > 500.

  • Competitor blocking: Suppress features or discounts for companies with tag ['competitor']

Best practices

  • Load timing: Fire Clearbit Reveal before AB Tasty.

  • AB Tasty tag: Place it early in the DOM to minimize flicker.

  • Testing: Use browser tools to validate window.dataLayer contents.

  • Privacy: Avoid pushing PII to the browser. Stay compliant with GDPR/CCPA

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