Lead Forensics integration

This documentation outlines how to integrate Lead Forensics IP identification data with AB Tasty for targeted B2B personalization campaigns.

Lead Forensics identifies visiting companies by matching visitor IP addresses to their proprietary business IP database. This enables recognition of company visitors even without form submissions, which can then be leveraged in AB Tasty for targeted campaigns.

This integration enables powerful B2B personalization by revealing anonymous site visitors and passing company-level data to AB Tasty as custom variables. This approach can unlock high-impact campaigns and help shorten sales cycles

Important consideration before you start

• Accuracy: IP-based recognition has limitations, especially with remote work and VPNs. Expect 20–40% match rates

• Privacy: Ensure GDPR and data protection compliance. Avoid using personal data without explicit consent

• Timing: Verify Lead Forensics data is available before AB Tasty evaluates targeting rules

Implementation

1

Install Lead Forensics Script

Add the Lead Forensics tracking code to your website following their documentation

2

Expose Lead Forensics Data

Lead Forensics exposes company/IP information via global variables or callbacks:

javascriptUnwrapCopywindow.leadForensicsData = {
  companyName: "Acme Corp",
  companyId: "12345",
  ip: "1.2.3.4",
  industry: "Software"
  // ...other fields
};

3

Push Data to AB Tasty

Use AB Tasty's API to send the Lead Forensics data as custom variables:

javascriptUnwrapCopyif (window.leadForensicsData) {
  ABTasty.API.addGlobalData('leadForensicsCompany', window.leadForensicsData.companyName);
  ABTasty.API.addGlobalData('leadForensicsCompanyId', window.leadForensicsData.companyId);
  ABTasty.API.addGlobalData('leadForensicsIndustry', window.leadForensicsData.industry);
}

4

Create Targeted Campaigns

In AB Tasty's campaign builder, add targeting conditions using the custom variables. For example, trigger campaigns when leadForensicsCompany equals "Acme Corp" or leadForensicsIndustry equals "Software".

5

Display Personalized Content

Use the data in your AB Tasty variation code:

javascriptUnwrapCopyvar company = ABTasty.API.getGlobalData('leadForensicsCompany');
if (company === "Acme Corp") {
  // Show special offer or content
}

Exemple

Goal: Show custom banners to target accounts

Implementation:

1. Lead Forensics identifies the visitor from "BigBank PLC"

2. The company name is pushed to AB Tasty

3. AB Tasty campaign targets leadForensicsCompany === "BigBank PLC"

4. Visitor sees personalized message: "Welcome BigBank team! Here's an exclusive offer for you."

Troubleshooting

• Confirm Lead Forensics data loads before AB Tasty scripts execute

• Verify variables are correctly added via ABTasty.API.addGlobalData

• Double-check targeting logic and campaign values